Every January, SBS kicks off the new year with a marvellous event during which they present all new formats and television shows they will broadcast the next 12 months. It’s a breath taking spectacle full of teasers, live performances and special guests. Being at the cutting edge of creativity in their formats, SBS makes it a point of honour to overwhelm their attendees time and time again with an amazing show and a night to remember.
As their logistic partner, Hels steps in to translate the look and feel of the event from design to reality. In this case we helped wrapping the venue in OSB-wood and applied different logo’s and photo walls. We installed all furniture and organized the backstage catering. During the night we take care of the logistic tasks, front and backstage, such as changes in decoration and catering-support.